Brief  /  Sports rivalry between Brazilians and Argentinians is huge, specially in soccer.
Debates regarding who the best football player ever is have always been: Maradona or Pelé.

Agency  /  JWT Brazil

Client  /  Coca-Cola

Role  /  Copywriter

For the Brazilians, Pelé is so incredibly better that we came up with a different controversy, a fictitious dispute between Maradona and Biro Biro. A retired soccer player that has never ranked among the best. The whole campaign asked the consumers to go vote at a bar near them. The Brazilian's pride was at stake. See the video to discover the outcome.